Complete brand update of huntington.com
Played a fundamental role in the site-wide refresh of Huntington's website for our new brand rollout. Our small team utilized AI to refresh copy for the entire site in less than three months. I created copy, reviewed work submitted by other team members, and had in-depth discussions and working sessions.
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Anna Bird's Portfolio
Senior Copywriter
Successful copywriter with seven years of experience creating engaging, informative and results-driven work.​
Huntington Cleveland Browns Stadium Signage
Created copy displayed in Cleveland Browns Stadium for Huntington's partnership with the team. This work is indicative of many projects I have worked on to bring our new brand to the public, including localized material for new markets and customer communication through both print and digital.
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Teen Banking and Caregiver Banking launch materials
Helped launch two new products, Teen Banking and Caregiver Banking, with marketing materials including emails, webpages, brand guides and brochures. Helped dictate how to talk about these products across all materials as they develop.
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Landing page copy strategy
Contributed to the development of new, more user-friendly webpages for OhioHealth. By strategizing with my team, we revitalized the traditional approach we had taken with past webpages. This copy and layout received great feedback.
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OhioHealth bimonthly newsletter
Regularly provided creative, informative copy for the OhioHealth newsletter with a subscriber base of over 500,000. Balanced email strategy with engaging content to consistently increase engagement.
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